That was a lot of questions all together . I think the key is to find where they feel pain, and fix it. So, for example, we all hate creating deliverable documents, so either (1) get them to use Prolaborate
, so there aren't so many documents, or (2) if you have documents, show them how EA/eaDocX can create better ones faster. Once they see that happening, they soon get the idea that more knowledge into EA means better insights, which makes them look (and feel) better.